PRINT design

PRINT design

Some of the most rewarding pieces of work I’ve been involved in have been those design projects that blood and sweat have spilled over. Paper cuts and a poorly air-conditioned studio can be the worst.

I have designed for large-scale print media such as billboards and exhibition spaces down to business cards and almost everything in between. However, size isn’t everything when it comes to knowing print. I’ve also designed for publications, government reports, packaging, and point-of-sale media, so it’s safe to say I’ve got a good handle on pre-press (printing) requirements. I’ve even worked as a production coordinator at a print broker.

Below are a few select examples of my work.

Westholme brand brochure

From 2021-2022 I worked for Australian Agricultural Company (AAco) which had a number of beef brands to cater for different markets around the world. This Westholme Brand Brochure concept was created to replace the brand's current brochure, which hadn’t changed in 3 years.

More recent cattle station and restaurant photography were added, pages were restructured and copy was updated to align with the current branding strategy.

  • Image library management
    Typesetting
    Print layout
    Colour correction
    Art direction
    Illustration
    Print pre-press
    Infographics

Conexus Financial
Professional Planner Magazine

At the beginning of 2020, I freelanced for Conexus Financial to design and layout the Professional Planner magazine's February, March, and May issues. The company decided to put their printed issues on hold indefinitely. Each 32-page issue targeted professionals in the financial planning and wealth management industry.

Each story’s imagery if not provided with the copy was curated from stock imagery and adapted so it fitted within the story’s main ideas. The illustrations were often customised and built upon to strengthen the connection with the story’s narrative. Brand guidelines and tone of voice were considered when connecting the imagery and designing layouts featured in different ways across multiple spreads.

  • Type setting
    Print layout
    Colour correction
    Art direction
    Illustration
    Print pre-press
    Infographics

AMP Capital Office Leasing Brochures

These leasing documents were created to inform potential tenants of any vacancies in AMP Capital’s portfolio of managed Office and Industrial buildings.


  • The Office Leasing Opportunities document shown on the left covered all of the Australian managed assets and was overhauled in 2018 to feature more vibrant imagery, standardised iconography and statistics, PDF interactivity with page footer navigation, and a map page that viewers can click on to navigate to their relevant state.

    Key points

    • Standardisation of the iconography of the key stats

    • Creating a design that works well with real estate assets that feature large and small amounts of information

    • Creating a visual hierarchy that is easy to follow

    • Creating a document that can be easily updated for someone in the marketing team with basic Adobe Indesign skills

  • The second asset-specific leasing document shown on the right (60 Pacific Hwy, St Leonards) takes a more bespoke and detailed look at what the individual property has to offer including a local area map and fit-out/floor plan - depending on the property.

  • Type setting
    Print layout
    Colour correction
    Branding
    Icon Creation
    Map Illustration
    Concept development
    PDF Interactivity

Use the Stairs campaign

The Use the Stairs campaign was aimed to encourage more employees in the 33 Alfred St, Sydney building to use the stairs for interfloor travel. Two concepts were developed to run simultaneously on different floors with the ‘Great Journeys’ concept complimenting AMP’s business ideology with the use of aspirational imagery and motivational language. A second concept was created which used animal caricatures and humour to create awareness of the benefits of taking the stairs.

Lift door vinyls were also created to give additional health-related facts about the benefits of using the stairs over the elevators.

  • Art Direction
    Copy-writing
    Type setting
    Colour correction
    Stock image selection
    Image manipulation
    Concept development

Other digital design experience

Packaging & POS

As a designer at BPM Australia and Elton Ward Creative, I have been involved with several packaging and point-of-sale (POS) design projects. I enjoy taking a hands-on approach to prototype designs and die-cuts to grasp design constraints that aren’t always evident on a computer screen.

Vehicle wraps

Some recent work at Transport for NSW was to create branded vehicle wrap mock-ups as a guide for the Towards Zero Road Safety Technology Team. The vehicle above was part of a fleet designed with Aboriginal design elements and safety decals in use across the Transport division.

Large format design

Making objects larger presents new design challenges based on their placement. Billboards demand immediate attention to effectively convey their message, while Construction hoardings may have unique sizes and proportions.

Some of my work has reached thousands of individuals on bustling motorways in Sydney like the Rozelle Interchange opening, unveiled by Transport for NSW.