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Featured work
〰️ Featured work
Sydney Metro - Transport for NSW
Bankstown Plaza hoarding and Hero image creation
Westholme Wagyu - Australian Agricultural Company
Brand Brochure 2022
Wylarah - Australian Agricultural Company
Providence tracking app UI
Professional Planner - Conexus Financial
Publication design
Rhodes Central - The Creative Nursery
Marketing Pitch collateral
Apple Pay on Opal - Transport for NSW
Illustration campaign concept
Digital
Branding
Illustration
Steven Vogel
Senior Graphic Designer
Motion, Brand & Campaign Design
I'm a Senior Graphic Designer based in Newcastle, Australia, with over 16 years of experience delivering brand, campaign and motion design across government, finance, agriculture and retail sectors.
My recent work includes large-scale campaign design for Transport for NSW, where I've led visual communications across station environments, animated culturally significant content, and delivered platform-optimised digital and print assets for high-profile Metro launches.
I bring a strong balance of creative judgement and production discipline — comfortable leading complex, multi-stakeholder projects end-to-end, adapting campaigns across formats and channels, and working within brand systems where consistency and accessibility are non-negotiable.
I have a proven track record working with brands such as Transport for NSW, AMP Capital, NSW Department of Education, Philips, Breville, Fitbit, NSW Golf, AMP Control, Conexus Financial, Zimmer Biomet, and Crust Gourmet Pizza to name a few.
I'm currently available for freelance, contract and permanent opportunities across in-house, agency and government environments.
Work History
Senior Graphic Designer - Transport for NSW
August 2022 - June 2026
Digital Design Lead - Australian Agricultural Company (AACo)
August 2021 - July 2022
Senior Graphic Designer - The Creative Nursery
March 2020 - July 2021
Production Coordinator - Mosaic Print
August 2019 - December 2021
Senior Graphic Designer - AMP Capital
November 2016 - July 2019 (FTC)
Freelance Graphic Designer - NSW Department of Education
July 2016 - November 2016 (FTC)
Graphic Designer - McKenzie Partners
January 2016 - June 2016 (FTC)
Mid-Weight Graphic Designer - Elton Ward Creative
May 2015 - December 2015 (FTC)
Graphic Designer - BPM Australia
July 2012 - May 2015
Junior Graphic Designer - Crust Gourmet Group
January 2011 - February 2012
Freelance Graphic Designer - Self-employed
2009 - Present
Areas of experience
Art Direction | Branding | Illustration | EDM Design | Social Media | Small Websites | Digital | Packaging | Large-format Print | Brochures | Long Documents | Infographic Design | Animation | Photo Retouching | Prototyping | Vehicle Wraps
Education
Udemy Online Courses - Video editing
Academy Xi - User experience design short course
2019
Monash University - Honours, Visual Communications: Design
2011
University of Newcastle - Bachelor of Visual Communications, Digital Design
2007-2009
TAFE NSW
Cert IV, Diploma, Graphic Design
2006-2007
Contact me.
I'm open to freelance, contract and permanent opportunities — whether that's a short brief, a fixed-term engagement or a long-term role.
If you're looking for a senior designer who can hit the ground running, I'd love to hear from you.