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Senior Designer · Brand · Campaign · Motion · Available now
〰️ Senior Designer · Brand · Campaign · Motion · Available now
Sydney Metro - Transport for NSW
Bankstown Plaza hoarding and Hero image creation
Westholme Wagyu - Australian Agricultural Company
Brand Brochure 2022
Wylarah - Australian Agricultural Company
Providence tracking app UI
Cellblock Sweep - Pilot Concept
Personal Project
Rhodes Central - The Creative Nursery
Marketing Pitch collateral
Apple Pay on Opal - Transport for NSW
Illustration campaign concept
Steven Vogel
Senior Graphic Designer
Motion, Brand & Campaign Design
I'm a designer based in Newcastle, Australia, with over 16 years across brand, campaign and motion design for government, finance, agriculture and retail sectors. Most recently I led visual delivery for Transport for NSW, including station environment campaigns, culturally significant animation work, and platform-optimised digital and print assets across major Metro launches.
I work across the full project arc — from early concept through to multi-format production — and I'm equally comfortable leading complex stakeholder environments or working hands-on inside brand systems where consistency and accessibility aren't negotiable.
I have a proven track record working with brands such as Transport for NSW, Australian Agricultural Company, AMP Capital, NSW Department of Education, Philips, Breville, Fitbit, NSW Golf, AMPControl, Conexus Financial, and Crust Gourmet Pizza to name a few.
I'm currently open to full-time, contract and freelance work. For freelance projects, I work with established businesses on brand refresh and development, campaign and print, digital and social, and AI-assisted production.
Digital
Motion
Branding
Illustration
Work History
Senior Graphic Designer - Transport for NSW
August 2022 - June 2026
Digital Design Lead - Australian Agricultural Company (AACo)
August 2021 - July 2022
Senior Graphic Designer - The Creative Nursery
March 2020 - July 2021
Production Coordinator - Mosaic Print
August 2019 - December 2021
Senior Graphic Designer - AMP Capital
November 2016 - July 2019 (FTC)
Freelance Graphic Designer - NSW Department of Education
July 2016 - November 2016 (FTC)
Graphic Designer - McKenzie Partners
January 2016 - June 2016 (FTC)
Mid-Weight Graphic Designer - Elton Ward Creative
May 2015 - December 2015 (FTC)
Graphic Designer - BPM Australia
July 2012 - May 2015
Junior Graphic Designer - Crust Gourmet Group
January 2011 - February 2012
Freelance Graphic Designer - Self-employed
2009 - Present
Areas of experience
Campaign & Brand
Art Direction · Branding · Concept Development · Illustration · Vehicle Wraps
Digital & Motion
Animation · Social Media · EDM Design · Prototyping · Small Websites
Print & Production
Large-format Print · Brochures & Publications · Infographic Design · Photo Retouching · Packaging
Education
Udemy Online Courses - Video editing
Academy Xi - User experience design short course
2019
Monash University - Honours, Visual Communications: Design
2011
University of Newcastle - Bachelor of Visual Communications, Digital Design
2007-2009
TAFE NSW
Cert IV, Diploma, Graphic Design
2006-2007
Contact me.
I'm open to freelance, contract and permanent opportunities — whether that's a short brief, a fixed-term engagement or a long-term role.
If you're looking for a senior designer who can hit the ground running, I'd love to hear from you.