Rhodes Central

brand pitch

Early in 2021, the agency I worked for was part of a tender to create a brand and marketing strategy for Rhodes Central located in metropolitan Sydney, NSW.

The target audience was an upper-middle-class and multicultural area who like to shop and dine close by to where they live. This center had a large range of dining options targeted at local residents with a large disposable income so design decisions positioned the center with up-market dining options.

Working with the marketing manager and agency director, I designed the branding and its roll-out across various mediums such as large format signage, dining precinct logo design, website mock-ups, social media roll-out concepts, and centre merchandise.